Web3 Firm Chain Announces Multi-Year Partnership With New England Patriots – Blockchain Bitcoin News – Bitcoin News | Jewelry Dukan

Chain, a Web3 software solutions company, announced that it has partnered with Kraft Sports + Entertainment, owners and operators of the New England Patriots, New England Revolution, Gillette Stadium and Patriot Place. Chain states that the multi-year deal will allow the company to serve as the company’s “official blockchain and Web3 sponsor.”

Chain signs deal with Kraft Sports + Entertainment, Web3 Company plans to work with New England Revolution and the NFL’s New England Patriots

On Thursday, blockchain and Web3 firm Chain announced that it had signed a multi-year deal with Kraft Sports + Entertainment, the company run by Robert and Jonathan Kraft. Founded in 1998, the company provides operational services to the NFL’s New England Patriots, the founding club of the MLS’s New England Revolution and Gillette Stadium.

Web3 Firm Chain announces multi-year partnership with the New England Patriots
The New England Patriots are a team in the AFC East division of the National Football League (NFL), originally formed in 1959 as the Boston Patriots. It joined the NFL in 1970 and the Patriots are tied with the Pittsburgh Steelers for winning the most Super Bowls of any team in the NFL.

Chain is a blockchain company backed by Visa and Citigroup, and the company recently partnered with Tiffany & Co. and the Nftiff project. By working with Kraft, Chain will “work hand-in-hand to develop state-of-the-art Web3 experiences while leveraging Chain’s award-winning suite of products and services.”

“We are proud to partner with Kraft Sports + Entertainment to plan the future of Web3 for Gillette Stadium, the New England Patriots and the New England Revolution,” Chain CEO Deepak Thapliyal said in a statement Thursday . “Our team looks forward to helping Kraft Sports + Entertainment create innovative in-stadium experiences using Chain’s proprietary blockchain technology.”

Chain is a blockchain-based technology company founded in 2014 and to date has raised $40 million from Fiserv, Nasdaq, Orange, Visa, Khosla Ventures, Pantera Capital, Capital One and Citigroup. Chain was acquired by Stellar in 2018 and reacquired in 2020.

The deal between Kraft Sports + Entertainment and Chain follows a series of sports deals completed over the last year. For example, Blockchain.com signed a deal with the Dallas Cowboys in mid-April, and in late August the company signed a deal with Cowboys star quarterback Dak Prescott.

Additionally, NFL players have also been involved in the blockchain and crypto industries in some form. Tom Brady, Saquon Barkley, Russell Okung, Patrick Mahomes, Aaron Jones, Rob ‘Gronk’ Gronkowski, and Odell Beckham Jr. have both been paid in crypto, done commercials, or supported an NFT project. Murray Kohl, vice president of sales at Kraft Sports + Entertainment, said his company has “always strived to be a leader in innovation.”

“From being the first professional sports team with a website, to creating the first nightly internet show, to creating the world’s longest-running podcast, we’ve embraced the opportunities that advances in technology offer us and our fans,” Kohl said Thursday. “Together with Chain we will try to innovate in the same way with Web3. Our fans will be able to connect with the Patriots and Revolution in ways never seen before,” added the Kraft Sports + Entertainment CEO.

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What are your thoughts on Chain’s partnership with Kraft Sports + Entertainment and the New England Patriots? Let us know what you think about this topic in the comment section below.

Jamie Redman

Jamie Redman is the news director at Bitcoin.com News and a Florida-based financial technology journalist. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 6,000 articles for Bitcoin.com News about today’s emerging disruptive protocols.




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