NFT Marketing Strategy Trends in 2022 – | Jewelry Dukan

Last year alone, the non-fungible token (NFT) market saw a whopping $23 billion in trading volume. With many well-known brands and artists entering the NFT space, the sector is quite healthy and welcoming for individuals or businesses looking to make a profit. But before you can achieve that, you must first reach potential buyers.

With that in mind, we have prepared a guide focusing on trending NFT marketing strategies in 2022. After reading our tips, you should be well on your way to organizing a stunning NFT marketing campaign and selling those NFTs. So, without further ado, let’s get started!

1) Influencer NFT Marketing

Reaching NFT influencers is an essential part of any solid NFT marketing plan. Nowadays, buyers actually trust influencers more than traditional media, which you should use to your advantage. However, targeting just any influencer would be a mistake; Instead, focus on the ones that can bring real value.

How do you find suitable influencers for your NFTs? Of course, they should have a large following and offer quality content. Also, if an influencer has already promoted products like yours and is knowledgeable in the NFT space, then that’s a significant plus. Such influencers command the respect of the wider NFT community and can bring you many new buyers. After all, it’s best if an influencer is active on the same platforms as your potential buyers. With the support of the right influencers, it’s not uncommon for product retention rates to double, so don’t be shy and get in touch with us.

2) Community NFT Marketing

When it comes to building and nurturing a loyal audience for your NFTs, community marketing is key. And on social networks like Twitter, Instagram, Facebook and Reddit, this community can gather. Therefore, regularly posting news and project milestones on social media will engage audiences and eventually lead to new sales. In addition, you will also receive helpful feedback that you would not otherwise receive.

As a social media NFT marketing example, the Discord social platform is particularly interesting due to its unusually large number of NFT lovers. Many players can be found on Discord and many of them organize streams and AMA sessions, which makes this social network different from its competitors. There are a few things to consider when creating a Discord NFT channel. First, the mood needs to be positive, so come up with community rules and cultivate general chat. Second, it’s a good idea to have an FAQ channel where you explain how customers can mint and buy your NFTs. You can also post other educational content, such as explaining how channel members can avoid NFT wash trading. Third, it helps to organize giveaways and discounts for your biggest fans on Discord. Of course, all of these tips can also be applied to other social media.

3) NFT press releases

While most shoppers educate themselves through social media platforms and influencers, that doesn’t mean you should ignore other mediums. On the contrary, writing and sending press releases to specialized websites like will most likely increase the visibility of your NFTs significantly.

Aside from being stylistically well-written and appealing, the trick to writing excellent press releases is to encapsulate the core ideas related to your NFTs while avoiding fluffy content. Such a press release also includes some sort of call to action that subtly encourages readers to buy. If you are unsure whether your writing skills are sufficient for this task, we recommend hiring an agency that offers NFT marketing services to help you. This will no doubt pay off as many people still follow the daily NFT news.

Additional NFT Marketing Tips

  • Search Engine Optimization (SEO) is all about finding different keywords to use on social media and elsewhere to make your NFTs more visible in search engines. There are specialized agencies that can assist you with this part of your marketing efforts; It is worth investing money in hiring their services.
  • to blog: By all other sources of information, blogging can now be considered old-school, but it’s not without potential benefits. This can be another way to promote your NFTs and reach target audiences, especially when used in conjunction with good SEO. Additionally, you may also guest post on various NFT websites that may be interested in working with you, preferably ones with a larger audience than yours.
  • blockchain networks, like Adshares and CoinAd, can give your marketing campaign a big boost. By collaborating with such networks, you will reach exactly the audience you need, as of course blockchain and NFTs are inseparable.
  • Sell ​​your NFTs on high profile marketplaces, such as B. OpenSea, will ensure that a larger number of potential buyers are exposed to your product. Many people use such marketplaces not only to buy, but also to browse and discover attractive NFTs. And those NFTs can be the ones you created.

Author bio

Maksym Prykhodko

Maksym has denied the existence of crypto as an asset for 3 years while working with commodity financial instruments. Became head of the Ministry of Finance. Won the Best Bank Clerk award and left the bank the next day to exchange cryptocurrencies. Earned a second university degree, but that didn’t stop him from studying finance. Combines fiat and crypto experience to be as objective as possible on general matters. His dream is to be interviewed by Bloomberg.

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